Sephora Formula X in Indelible + Comparisons
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DISCLOSURE: Indelible is a press sample sent to me for my honest review.
Sephora Formula X in Indelible is one of the new colors in the line, which is premiering September 2013. Indelible is part of the New Classics range. It's a mid-tone purple creme that leans a bit cool. When I look at it from a normal distance, it reads pretty neutral to me, but when I compared it to other polishes it has quite a bit more blue than a neutral purple polish - I don't know if my olive skin tone has anything to do with counteracting the coolness in it. It immediately made me think of Rescue Beauty Lounge in Purple Haze, but they are actually quite different. I always wonder about how brands that don't hew closely to theme choose names - Indelible makes me think of the ink sometimes used in elections to prevent voter fraud.
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The bottle is just verging on bulky for me, but the overall design is a nice user experience (yup, that sounds kind of stupid, but it's the best I could come up with). There is an overcap that is easy to remove and clicks back into place, the brush handle is very comfortable, and the bottle is nicely weighted and stable. From a marketing standpoint, I don't know why they would print Sephora so small in their logo design, but what do I know? You can see pictures of all the bottles in this slideshow.
The formula on Indelible was slightly too thick for me - I could tell it was going to get sticky and have balding issues if I tried to use thin coats. I added as many drops of nail polish thinner as I could into a new bottle (probably about 5) to sort this out. If you do thick coats you could get away with 1 coat of this unthinned. I used 2 thin coats after thinning, and the formula was great - smooth-flowing and opaque, no need for cleanup. My pictures don't capture the brush as well as I'd like. The tip actually fans out more - probably to the same width as Marc Jacobs' brush, but the Sephora Formula X brush is a touch more bushy and less malleable. I tend to prefer tinier more flexible brushes, but this one wasn't problematic, just not my favorite.
Worn August 7 - 10, 2013.
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DISCLOSURE: Indelible is a press sample sent to me for my honest review.
A little bit more about Sephora Formula X. This is going to be a HUGE launch of 200 polishes. You can find preview swatches here. Against my attempting-to-be-austere will, I am really tempted by a ton of these polishes - Sephora by OPI was overall not a huge hit for me, but it looks like they're going all out with this new line. There are going to be 93 Color polishes (divided into New Classics and New Neutrals), 97 Effects polishes (divided into Brilliants, Sparklers, Celestials, Superwatts, Chromes, Translucents, Holograms, Transformers, Lusters, Xplosives, Shifters, and Electrics), plus a system that seems similar to Zoya's Color Lock and nail treatments. As far as I know, Sephora Formula X is a revamp of the current Sephora X line. There seem to be some similar polishes between the two lines, but I believe the names are different. This launch does seem to continue the trend of edging Sephora brand pricing up, although if you look at price per ounce, Formula X beats X: Sephora by OPI was $9.50 for 0.5 fl. oz. ($19/oz.), Sephora X ranges from $9.50 to $11.50 for 0.33 fl. oz. ($28.79-$34.85/oz.), and Sephora Formula X will range from $10.50 to $12.50 for 0.4 fl. oz. ($26.25-$31.25/oz.). I do find the pricing to be a bit more than I would want to pay - for reference, it puts them at about Nails. Inc.-level. I know this sounds odd with my Chanel purchasing habits, but Chanel does 4 colors per collection max; Sephora Formula X is starting out with 200 and, I assume, will expand the line. Sephora Formula X is supposed to have "brilliant shine," "extraordinary staying power," "exclusive never before seen ingredients," a "specially designed brush" for "the most even and precise lacquer application," a "faster drying time that doesn't compromise finish," and "first-to-market explosive effects."
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Indelible is a cool-leaning polish, and I don't know how exactly it will pull on other skin tones, since it looks pretty neutral on me. So to help you guys try to figure out how it will look on you, I compared it with a few cool purples and then two neutral purples for color reference. Nicole by OPI in Back to Reality...TV is a periwinkle creme with pink shimmer that's more on the subtle side. It is lighter and dustier than Indelible. Finger Paints in Hue Rang? has a very similar base color to Indelible, but it has enough white pearl in it to give it a shimmer finish. Orly in Purple Pleather is a satin-finish polish, but with top coat it is pretty close to Indelible; the formula isn't quite as nice and it is a bit deeper. Rescue Beauty Lounge in Purple Haze, which I thought would be similar, is a bit lighter and quite a bit warmer - it is a neutral purple creme, but it can sometimes read a bit cool against my skin to make things more confusing! Rescue Beauty Lounge in Mismas is another neutral purple creme - it is warmer, deeper, and a bit brighter than Indelible.
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