DISCLOSURE: #118 Oui! is a press sample sent to me for my honest review.
|Sneak peek from @marcjacobsintl's Instagram|
I'm going to give you some information on Marc Jacobs Beauty, review #118 Oui!, and then I want to talk to you about why I love Marc Jacobs.
Marc Jacobs Beauty is going to be sold exclusively through Marc Jacobs and Sephora stores and online through Sephora, Marc Jacobs Beauty, and Marc Jacobs. According to the press materials, this line was fueled by Marc's "rule-breaking creativity," expressing "the spirit of youth, confidence and experimentation," with an aim to "push the boundaries." Marc talks about being inspired by "the spirit of 'The Girl' and her makeup ritual" and the magic of that transformative process, which he describes in WWD as "making the choices that will tell the world who you want to be that day" (Naughton 2013). I love that way of looking at makeup! If you've followed Marc's work, these are threads that run throughout his collections - femininity and the power and endless possibilities of transformation. The beauty aspect of Marc's runway shows has involved a longstanding partnership with François Nars (they collaborated on two polishes in 2011: Manosque and Night Clubbing), and those of you familiar with Nars know the brand is about creating a look and a mood, not just a bunch of wearable colors. So, I expected nothing less from Marc, whose press release mentions "exquisite textures," "provocative shades," "unexpected color," and "daring designs."
His polish line is called Enamored Hi-Shine Lacquer and is touted to high heaven, as is the excitable wont of PR: "a superior nail polish with unprecedented shine. The plasticized, wet-look finish mirrors 30 coats of lacquer. Patented formula." From what I can see from pre-release photos, there's a nice mix of interesting and classic colors/finishes. (I have to commend the MJB team for their very accurate promo photos. You can look at the whole collection at Temptalia and PopSugar Beauty; more sneak peeks can be found at Huffington Post and Fashionista.) Marc Jacobs Beauty is launching with 24 shades of polish, which is an impressive start! I'm looking forward to seeing what this year's holiday collection will bring, as well as the expansion of the core line in spring 2014. And I will definitely be heading over to Sephora to pick up more polishes (I'm interested in #136 Desire, #142 Fluorescent Beige, #122 Ultraviolet, #132 Blue Velvet, #110 Gatsby, #128 Nirvana, #112 Le Charm, #138 Jezebel, #130 Sally, #144 Evelyn, #120 Delphine, and #140 Petra) and check out additional products.
The first thing I want to talk about is the packaging. To me it is distinctly Marc with the slight curve to all the edges - just a little softer and more accessible than other high-end brands. In fact, Marc Jacobs Beauty is the only high-end nail polish line I can think of that doesn't have straight-planed bottles, although the polishes still line up neatly in a drawer. It's not a design I would pick out of a lineup as my favorite, but it is distinctive, and functionally the bottle is nicely designed: weighty, with an easy-to-remove overcap that clicks securely back into place, and a stable base. One thing about the bottle design that might be a drawback is that the bottle is wider than it is tall, so I imagine you will have to tip the bottle earlier on in its usage to get a full brush of polish than you would for taller bottles. It contains 0.43 fl. oz. of product, which is roughly standard - for reference, Chanel contains 0.4 fl. oz. and China Glaze contains 0.5 fl. oz. The label on the bottom of the bottle is transparent rather than opaque, so for darker colors it will be difficult to read, but the adhesive is strong (unlike, for example, Rescue Beauty Lounge's labels).
|Indirect natural light|